A picture of some daisys - for decoration


Social policy

The Mothers' Union periodically distributes discussion papers on various issues that affect family life, in order to obtain feedback from members and formulate a policy on that issue. Discussion papers have included:

  • Drugs;
  • The Gambling Bill;
  • Cohabitation;
  • Single Parent Families;
  • Flexible Families;
  • Maternity leave;
  • Paternity leave.

Bye Buy Childhood Logo

Bye Buy Childhood

Bye Buy Childhood is the most recent campaign and will run for three years

The Bye Buy Childhood campaign aims to empower families to challenge the commercialisation and sexualisation of childhood through positive action.

  • The campaign was launched in September 2010
  • December 2010 ,Reg Bailey MU Chief Executive was invited to chair the review into the commercialisation and sexualisation of childhood
  • Rosemary at Number 10Rosemary Kempsell, Worldwide President, presented a petition at number 10 in March 2011
  • June 2011, the Bailey Review into the commercialisation and sexualisation of childhood was published.
  • September 2011, a summit for representatives and regulators from the media, marketing and retail industries was held it at 10 Downing Street to update the Prime Minister on the progress on the recommendations of the Bailey Review.
  • The new website, ParentPort, was launched at the Summit and directs people to the relevant bodies to make complaints about advertising, marketing and retailing to children. www.parentport.org.uk
  • The Advertising Standards Authority has produced a 'statement on sexual imagery in outdoor advertising', which outlines what is acceptable or not on billboards, bus stops and other outdoor adverts.
  • Ofcom has produced a new guidance note, 'Protecting the Under-Eighteens: Observing the watershed on television and music videos', and will be reviewing all codes of guidance in 2012. www.ofcom.org.uk

Letting children be children snapshot

  • The Department for Culture Media and Sport will be consulting on age rating for music videos in January 2012.
  • BT, Sky, TalkTalk and Virgin will offer all new internet customers an automatic 'active choice' of whether or not to activate parental controls for their internet line, within the next 12 months.
  • In June 2011 the British Retail Consortium launched 'Responsible Retailing: BRC Childrenswear Guidelines', which offers good practice guidance to BRC members on retailing clothes to under 12s. www.brc.org.uk
  • The Advertising Association has produced a 'best practice principle on the use of under 16s in brand ambassador and peer-to-peer marketing', stating that children under the age of 16 should not be employed to actively promote brands and products etc to their peers.

Link to campaign website

Link to Social Policy Newsletter


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